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March 1, 2004
By: TOM BRANNA
Editor
Elizabeth Arden, Inc. today announced the launch of a new skin care brand: skinsimple, which will be introduced exclusively in Wal-Mart stores nationwide in March 2004.The skinsimple philosophy is that a woman’s skincare regime shouldn’t complicate her life. With products like efficiency expert 2-in-1 cleanser/toner and poof! de-puffing eye gel, the 8-SKU lineup is fuss-free, affordable and fun to use. Featuring time-tested, achievement-oriented ingredients like Vitamins A, B5, C and...
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